Many of you at the Atlanta Social Media Club wanted to see more details so here goes.
Using Google Analytics as the de facto Lingua Franca of Web Analytics tools - I'll show how to set the referral source as an 'Advanced Segment' and then to track that to a specific site Goal.
1. In Google Analytics - click on the 'Advanced Segments', 'Create New Custom Segment' then under 'Traffic Sources' select 'Source'. You can start typing and GA will populate as you go. Enter one or more social networking sites separated with the '|' pipe symbol or you can create one segment devoted to a specific social networking site. Finally enter a name for the segment and click 'Create Segment.
2. Now say we wanted not only to learn about conversion rate for our site goals (*assuming you have already created Goals!) you can also learn about exactly WHERE your conversions are coming from! Under the 'Advanced Segments' tab just above the date selector - select the segement you just created (you can uncheck 'All Visits') under 'Default Segment'.
From there you can even see city-level data specific to your site goals. So the image above shows by sorting under a specific goal you can see not only which conversions Facebook is sending but also WHERE they are from!
If the site is tracking purchases - you can also any transactions under the 'Ecommerce' tab.
This set-up is fairly simple and IMHO takes the standard 'referrer' report to the next level.
Cheers,
Jim Snyder
jim@net-netanalytics.com
http://twitter.com/jimdsnyder
Thanks for this. Quick question. How can I see which content the referrals are pointing to? In other words for the Facebook referrals, can I get a breakdown by referral of which piece of content it's going to?
ReplyDeleteSure - happy to share. So in regards to your question - so go to 'referring sites' under traffic sources and select the referral source you're looking for. From there make sure that 'referral path' is selected under dimension.
ReplyDeleteThis will only show the request uri and not the domain.